Marketing automation software for small businesses is a vital tool. But knowing where to start and what tools are right for your business can take time and effort.
If you’re a small business owner, you know how hard it is to keep up with all the different things that need doing.
You need more time to read marketing automation software reviews, and you can only afford to hire a marketing consultant unrelated to your business.
No worries, we got it all covered.
In this post, we’ll look at 10 of the best marketing automation software options out there today:
So which marketing automation software should you use?
Marketing automation software is a tool that helps you automate your marketing. For example, it can help you create and send emails, manage social media and track your website traffic.
You’ll use it to save time and money by automating repetitive tasks like sending out newsletters or monitoring campaign performance across different platforms.
In addition to helping with these tasks, marketing automation software will also improve your marketing ROI (return on investment) by ensuring all of the puzzles work together in unison to achieve their common goal: increasing sales for your business.
Top 10 marketing automation software for small business
- Marketo
Marketo Marketing Automation helps you create customized email campaigns that are more likely to be opened and read by your target audience.
It comes highly recommended by Small Business Trends as one of the best marketing automation tools for small businesses because it allows you to create a variety of different types of emails—from transactional offers to drip campaigns—and manage them all in one place.
- Salesforce
It provides many features to help you manage your marketing, including analytics, email campaigns, and social media management.
Salesforce Marketing Automation tools for small business is specifically designed to help you increase your sales.
It’s a powerful tool that can help you create highly targeted and personalized email campaigns and automate collecting leads and managing appointments.
You can even use it to manage social media accounts so that you don’t have to spend time creating them yourself.
- HubSpot
HubSpot Marketing is a marketing automation software that has been around for over 20 years and is still the best.
It’s easy to use and integrates with many platforms, including Google Analytics and HubSpot Sales. You can customize campaigns with different goals, time frames, and opportunities to encourage people to take action.
- Olark
It helps you grow your business by automating email marketing, lead generation, and more. A great feature of Olark is that it allows you to monitor success across multiple channels simultaneously.
You can easily track how many new customers sign up for your services from email or phone calls. You can also track how many people visit your website after signing up for your products or services through email or phone calls.
With Olark, you can:
– Create custom email newsletters based on the preferences of each recipient
– Send personalized emails to subscribers with information they need at the time they need it
– Use our data analysis tools to get an inside look at who’s responding to your messages and when they do so
- Constant Contact
Constant Contact is the best option for small businesses because it’s easy to set up and use, but it also provides plenty of advanced features that make it an even better choice.
The most important thing about Constant Contact is its ease of use. It’s designed so that you only have to enter your contact list once—and then you can easily manage all of your leads with just one click.
You can create activity streams, send automated emails on a schedule, and track your website visits in real-time.
- Marketo Chatter
It offers a full suite of features to help you get more out of your marketing and sales efforts, including real-time reporting, targeted email, detailed analytics, and even social media management.
With Marketo Chater’s extensive features and integrations with other services, you can get the most out of your marketing efforts.
- ActiveCampaign
It’s powerful, reliable, and affordable.
The Active Campaign platform allows you to create automated email campaigns that are easy to set up, maintain, and use.
You can easily send emails to all your customers at once—or just a few targeted groups of people who you know will benefit from your product or service.
The campaign can include different types of messages: text, HTML emails, images, and even webinars! You can also take advantage of built-in tracking features that help you analyze the effectiveness of your campaigns so you can improve them over time.
- Pardot
Pardot is a web-based platform that helps you to manage your email campaigns, social media posts, and workflows in one place. It’s easy to use and has a simple interface that makes it accessible to all experience levels.
We recommend using Pardot for any business that needs a cost-effective way to manage its online marketing efforts. Pardot gives you access to a variety of tools that make it easy for you to manage your social media presence as well as your email campaigns.
- ConvertKit
Nowadays, it’s hard to find a marketing platform that can do everything you need and still be affordable, but ConvertKit has been able to do just that.
From helping you build your email list from scratch to automating your marketing campaigns, ConvertKit makes it easy for small businesses like yours to get started in digital marketing.
- User.com
User.com is a top-notch marketing automation software for small businesses, allowing them to streamline their operations and take their marketing strategies to the next level. It’s incredibly versatile and packed with powerful features that make it a great choice for companies of all sizes.
From creating custom workflows to designing user-friendly landing pages, User.com has got you covered. Plus, its intuitive interface ensures even the most tech-averse users can get up and running in no time.
And best of all, its pricing structure makes it an affordable solution for budget-conscious businesses – making it one of the premier choices when it comes to marketing automation solutions.
Wrapping up
We hope this article has helped you find out where to start with your marketing automation software.
The top 10 Marketing automation software for small business are ranked based on their performance, cost & customer reviews.
These tools will help you eliminate unwanted cold calling and save 1 hour of your valuable time in a day.